Bryce Patrick Reyes

Graphic Design Portfolio

RECENT WORK

  • Email Campaign
    • On the left is how the brand's identity was before I was involved. On the right is what I did to improve the brands email campaign's identity.
    • Example of the birthday email that the member would receive.
    • New locations. Exhibiting a unique style unlike any other frozen yogurt brand.
    • Holiday email promoting the gift cards for the season.
    • The evolved style of the email campaigns. Focusing mainly on the social networking aspect of the brand.
    • The evolved style promoting the new years eve promotion.
    • Detail of the type illustration.
    • Detail of Illustration of the branded Eclub logo.
  • Home Page
    • Highlights from the Cherry on Top homepage.
    • Cinco de Mayo Promotion featuring the seasonal flavor.
    • Holiday gift card promotion featuring the gift card for the Holiday Season.
    • New Locations slide, all the illustrations were rendered in to be cohesive with the brand.
    • Simplified concept to let the public know of the new Drive Thru location.
    • The Hong Kong skyline was rendered to bring in a simplistic identity to the new location with out losing brand continuity.
    • A more detailed version of a new location opening.
  • Print Marketing
    • An extensive assortment of print marketing material. All pieces were designed with brand consistency in mind, as well as new and fresh concepts to stretch the brands recognition.
    • Designed with some of the companies best assets in mind, this trifold brochure was created for potential investors that are interested in opening a franchise.
    • Loyalty Card designed to generate return guests and reward them with their loyalty.
  • Signage
    • Branded in-store promotional signage. This promotion was based on the the "Science" of mixing and matching frozen yogurt flavors and toppings. I used the "science" concept as my key point of inspiration.
    • Each of these pieces promote the Mixology campaign. Hanging branded sign with beaker goes above the flavor associated with the promotion. The smaller beaker, with recipe label is displayed on glass sneeze guards. The break down of the concept goes on each table and finally the recipe card goes on the yogurt wall, next to the flavor the promotion coincides with.
    • Suction cup window POP. This piece of marketing material was displayed in the store front, showcasing the newest flavor of the month.
    • All the flavor plaque inserts for the yogurt walls.
    • Foursquare promotion that goes on the register to remind guests to check in before they leave.
    • Interior graphics in the sitting area of the store. Telling what number the store is and a little bit about what the company is about.
    • Designed exterior signage, wall graphics and digital display menus.
  • Store Renderings
    • Concept layouts for cobranded yogurt and coffee house.
    • Complimentary colors to help the two brands exist with out compromising brand identity.
    • Booth seating and children seating available.
    • Top view
  • T-Shirts
    • This is the current T-Shirt for the company. The squares on the t-shirt represent the "Endless Possibilities" of combinations of flavors and toppings that a guest could create at Cherry on Top.
    • A previous Shirt that the company used for the Summer. This shirts goal was to use the mark as the main branding point, in order to get further brand recognition.
    • One of the earlier shirts designs that used mark repetition to brand the company.
    • Two of the promotional T-Shirts that mainly was designed to promote the brand as a lifestyle, something more than just your average yogurt shop, something that the consumers can relate to and want to associate with.
  • Seating Charts
    • A wedding seating chart for a wedding with an anthropology theme.
    • Showcased on the website stylemepretty.com.
    • Another wedding seating chart that was created based of the invitations.
    • Seating chart that was used for my personal wedding
    • This single seating chart inspired several future brides an inquires to do their seating charts for their weddings.
  • Vision
    • A flyer to promote inquiry for creative students to check out the school.
    • A direct mail invitation to the schools creative event with a perforated mustache that must be worn to gain access to the event.
  • Website Design
    • La Fleur is an upscale, oceanfront restaurant in Orange County that offer a wide variety of surf and turf selections along with an unparalleled wine list. They appeal heavily to the 35-55 demographic with disposable income.
    • Here is the menu portion of the website that is simplified and features the food as its main focus.
    • Touch of Care Imaging Center is a world renowned operation that employs some of the countries finest Doctors. Among their Physicians are a few that have invented ground-breaking procedures that only a handful of Doctors are able to do that are life saving for stroke victims.
    • The Doctors portion of the site is directed to introduce people to real doctors, give real information about them and basically put faces to names.

PROJECTS

  • The Fine Line
    • SILVER ADDY AWARD RECIPIENT in 2009. These posters advertised the Rachel Ann Lindsay exhibit at the New Museum of Contemporary Art. The Masthead was created specifically for this exhibit to match the style of the featured artist.
    • The direct mailer is especially unique, because it is in the shape of the museum which the exhibit takes place.
    • The brochure once it's all folded up.
  • Matthew Carter Lecture Series
    • This typographic poster promotes a lecture series with the creator of the Tahoma font, Matthew Carter.
  • BBC Current Event
    • The use of typography was used in this poster to express an event that was in the BBC news about air planes being a targets in the sky.
  • Mug: A Cup For Life
    • Mug: A Cup For Life is a package for a mug and was designed with sustainability in mind so the edges of the box are perforated and can be reused as coasters.
    • Each piece contains a life quote and can be looked to for daily inspiration.
    • Here are all the sides of the packaging.
  • Leftovers: Recycled Products
    • Leftovers is a company that makes everyday household items out of reclaimed materials creating less waste for the environment.
    • The corporate identity of the company.
    • Hang tags for the products that explain where the material came from, weather from reclaimed lumber or car doors.
    • On the reverse side of the hag tag there are possibilities and other solutions you can do with the hang tag, other than to throw it away.
  • Love and Some Verses
    • This book called 'love and some verses' is a compilation of lyrics from the band Iron and Wine.
    • Each Page contains a tonality and imagery that pertain to the lyrics of the song.
    • Pages reflect the lyric, mood and tonality through the use of color and imagery.
  • Portfolio Magazine: Fall 2009
    • Each Quarter the school publishes this magazine and a select few are chosen to work on the magazine and I was chosen based of my cover and concept to art direct the magazine for the quarter. All photos were based off my concept and taken by me.
    • Table of contents featuring all the staff who worked on the project.
    • A spread with a few diverse articles.
    • The featured spread with an Alumni from my Institution.
  • Costco
    • My ad concept was chosen to be used in this Costco ad campaign and the other ads were developed in a team based off my design.
    • Ad designed by: Aziz Gangi
    • Ad designed by: Dustin Yip
    • Full Campaign
  • Ecover
    • Ecover is a new, Eco-friendly company wanted to promote itÍs new brand by using these sample boxes that hang on old fashion laundry lines in stores.
    • Here are the boxes hanging on the line.
    • The display that would be in stores for customers to pick and take for free.
  • Company Logos
    • Various company logos all custom designed specifically to each industry and marketing demographic.
    • Anti Gravity Boarding Co. is a Skate, Surf and Snowboarding company that pushes the limit of extreme sports.
    • Sprung Bags is a sub company that packages different kinds of plants in an array of bags.
    • La Porta Rossa Winery ( the red door) is a wine company in Italy that has been around for many years and relies on its basic and strong family values to create the finest wine.
    • Leftovers: Recycled Products is a company that makes regular house hold items out of reused or reclaimed material.
    • Little Lamb Pajamas is a high end sleep wear company that makes special pajamas for young children.
    • Pastime Snacks is a company that makes Baseball Stadium foods.
    • Lite is a beauty/ health care company that specializes in the minimal use on the planet and also the minimal use to beautify a person.
    • Allure Magnets is a company that creates all kinds of magnets.
  • Script Ink Pens
    • SILVER ADDY AWARD RECIPIENT in 2009. This Ad Campaign is "expressing" that this company makes creative pens for creative people no matter who you are.
  • Gibson
    • GOLD ADDY AWARD RECIPIENT in 2009 for ILLUSTRATION. This ad was entirely rendered in Adobe Illustrator. This is an ad for Gibson that promotes their dynamic Guitars.
  • Rolleiflex
    • The camera that goes into this box is a remake of the old Twin Flex Rolleiflex camera. Its smaller, lighter and digital. This camera is featured in red.
    • Photos taken from the Rollieflex surround the Box to inspire the person who purchased the new camera.

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